Omnisend vs. Klaviyo: Which One Offers More Value for Price

Business owners frequently compare Omnisend and Klaviyo because these two platforms currently dominate the email marketing industry. Choosing the correct software helps an online store reach more customers, generate higher sales, and build lasting relationships with new buyers.

Both platforms provide excellent features for businesses of all sizes, but when it comes to comparing value and price, some clear differences begin to show. Many people wrongly assume that the more expensive a tool is, the better it suits your business needs. That’s, unfortunately, not always the case.

We’ll look at the pricing and features of both tools, which should help you determine the platform that provides your business the best return on its investment over time.

Pricing model differences

The cost of marketing software directly affects the overall profit margins of an online business. You must evaluate the pricing models carefully to understand how the monthly costs will increase as your customer list grows.

Free plans

To start with, both platforms offer free plans for new users that you can use to test the software and features before committing to monthly subscriptions. The extent to which you can try out these platforms, however, is different.

Omnisend gives users unrestricted access to all its tools on the free plan. This complete access includes advanced automated workflows, detailed reporting features, professional signup forms, and helpful AI tools that help with copy, segmentation, and more. Customer support via live chat and email is also accessible 24/7, and the response times for live chat come in minutes.

Klaviyo, on the other hand, limits the features available to free users. They restrict email customer support to only 60 days, and live chat is locked altogether. Most AI features are also restricted to paid users only, as free testers can only check the AI subject line generator. In short, to truly test the platform, you must subscribe to a paid plan.

Paid plans

If you’re a growing business, you most likely won’t spend a long time on the free plan, and you’ll need to subscribe to support your growing customer base. Let’s take a look at how the monthly pricing scales as your business grows.

We will compare the cheapest plans only (Omnisend’s Standard and Klaviyo’s Marketing), and check the numbers at different subscriber amounts, while outlining the features that come with said plans.

Omnisend starts at $16/month, and the Standard plan comes with $1 in free SMS to try, unlimited web push notifications, 24/7 priority customer support, AI forms, and more. All the AI features and other core ESP capabilities are available from the free plan, so no extra surprises there.

Klaviyo starts at $20/month, and the Marketing plan comes with renewed email support and 24/5 live chat support (weekends are only available on higher plans), generative AI tools, and predictive analytics.

The $4 difference may not be much, especially if the pricing scales at the same, linear structure, but Klaviyo’s pricing becomes more and more expensive as your contact base grows.

Here’s a table showing how prices change compared to contact list size:

As you can see, what started out as a $4 difference, became over $400 for a single month. On a yearly basis, that’s thousands of dollars more for nearly the same (or inferior) features compared to Omnisend.

It’s true that Klaviyo provides deeper automation and segmentation capabilities, which we’ll cover next, but some of these features also come at significant extra monthly prices that add up to an even bigger difference.

What’s more, Omnisend provides a completely free migration service to businesses switching from other platforms. If, upon signing up to Omnisend, your monthly plan is $250 or more, they will move your contacts, templates, segments, automations, and more, free of charge within 5 business days. Klaviyo doesn’t have a similar service and you either need to pay for migration or do it yourself using their extensive documentation files.

Unless you have unusual automation, segmentation, and analytics needs, Omnisend is the better choice as it comes with more user-friendly pricing and still has the features that most modern ecommerce businesses need.

Automation capabilities

Sending automated emails helps a business greet new subscribers, recover abandoned shopping carts, send post-purchase follow-ups, and more. It’s revenue and retention on autopilot that allows marketers to build complex email sequences based on user behavior and actions.

Omnisend is powerful without being clunky, giving users access to templates, visual interfaces, audience and trigger filters, and more. The platform provides pre-built automation templates that you can either activate immediately or customize and build upon it to start generating more daily store revenue.

You can combine email, SMS, and push notifications in the same sequence to diversify your channels, or you can stick to one channel per automation for simplicity if that’s what you want. To build more complex flows, you can utilize audience and trigger filters, as well as conditional splits. It ensures that every recipient gets personalized messages that increase engagement and revenue.

Klaviyo also provides similar capabilities, and more. The “more”, however, comes at a steep learning curve and is an overkill for most modern brands. It allows for more granular control over your automations if your business demands it; otherwise, Omnisend is the more logical choice, especially when comparing the pricing structure and support availability.

How segmentation differs

Dividing a large audience into smaller groups improves campaign results. Both platforms allow you to group your contacts based on their past purchases and recent browsing behavior on the store.

Omnisend provides flexible segmentation tools for brands of all sizes. For those needing quick and relatively simple segments, you can use the AI segmentation tool that works based on prompts. You enter a description of what audience you want to create, and the AI tool generates the segment in seconds, which you can immediately use in automations or campaigns. Both Omnisend and Klaviyo are nearly identical when it comes to the AI tool.

If you want to build a more complex audience yourself, you can use the dedicated interface that allows you to configure filters and build a segmentation logic. Klaviyo offers more control here, as it’s built with niche needs in mind. You can create deeper and more refined audiences, but it’s a thing that not many businesses require. Also, it would most likely require you to have a dedicated specialist that understands the ins and outs of Klaviyo’s segmentation capabilities.

In short, Omnisend gives most businesses all the necessary advanced segmentation options, and comes at a significantly more affordable pricing. Klaviyo can also satisfy the needs of most businesses, but the pricing structure is too inconvenient for brands that can get what they need from Omnisend.

Omnisend vs. Klaviyo: Verdict

Choosing between these two software platforms determines how much value you’ll be getting for the price you pay. You need to consider the specificity of your business and decide whether niche capabilities with a steeper learning curve is what’s going to bring you success, or is your business a standard one that needs regular-to-advanced email marketing solutions.

Klaviyo serves businesses that employ highly trained data scientists best. A business will pay a premium price to access these granular details and maintain the complex technical setups required. If you don’t need that, it’s not worth overpaying for the same features.

Omnisend delivers exceptional financial value to growing online stores. You get strong capabilities required for driving revenue while maintaining a clear and intuitive user interface for everyone.

The predictable pricing structure keeps all the monthly expenses manageable, and the free migration provided through the dedicated Kickstart service makes transitioning a large store completely hassle-free and extremely fast.